Construction
How to extend your gym
November 17, 2021
By Trafalgar Team

January is always the busiest time of year for gyms. Fueled by a combination of new year’s resolutions and summer holiday bookings, people join gyms up and down the country. For a few months of the year, booking a spin class or getting onto a rowing machine becomes difficult. With 48% of gym members wanting to do at least one group class a week and 14% of the UK population having an active gym membership, that’s a lot of people to get into the gym. 

Why people stop going to the gym 

People join a gym for very good reasons, but there are a number of reasons they stop going to the gym: 

  • Lack of time: until the gym is part of a routine, other things take up time, with people (39%) stopping attending because of a perceived lack of time. 
  • Lack of confidence: worrying about their body shape or their ability to lose weight/inches is a major reason for 16.5% of people stopping going. 
  • Too busy: the 3rd biggest reason people (14.3%) stop going. After all, if you’re paying, on average £54.96 per month, you want to be able to do the classes or exercises you want to. 

5% increase in customer retention 

Increasing your customer retention by just 5% can increase profits by 55%. By keeping a chunk of those who leave because it is too busy, you could transform your business. But with most gyms being made of bricks and mortar, how can you add more space? 

Adding more space 

Most people think of marquees as a place for weddings or festivals. They think of canvas and guy ropes. Marquees are no longer like that. We provide spaces from 9 – 1900 square metres, with nothing getting in the way. Modern marquees can have solid floors, secure walls, heating and power. They can be as luxurious or as basic as you wish. 

Adding a marquee to the side of your gym, using car park or grass spaces, can give you the space to provide bigger high intensity or dance fitness classes. If you have more exercise equipment, the additional space could be used for that.  Both would mean fewer people complaining, and ultimately leaving, due to your gym being too busy. 

Case Study

A number of David Lloyd gyms made use of our marquees to provide more space as we came out of lockdown. With social distancing rules limiting the number of people who could go into the rooms in their building, the marquees provided much bigger spaces so they could keep their customers happy. 

For how long? 

People who are going to stop going normally do so within 3-4 months. By keeping a marquee for that period of time, you maximise the availability of classes and equipment availability until some members stop going (there will always be some) and there is space back in the building. 

If demand continues, simply keep the marquee in place until you get planning permission to extend the building! 

Chat with me Jamie
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The Bespoke Furniture Company

Fantastic support to us
Trafalgar Structures have been a fantastic support to us since we reopened after lockdown. The provision of a high quality marquee to help facilitate our opening strategy meant we could cater for adult and child classes whilst following the required government guidance. The service and workmanship from the team was first class and the team were always happy to help out if any issues arose and amendments to the marquee were needed. I look forward to working with the team again and would fully recommend for any marquee needs

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‘The Lid on the Lawn’ installed by Trafalgar Structures enabled us to reopen safely after the July 2021 easing of the government guidelines, within 10 days we had a fully operational table service outdoor restaurant. Such has been the successful transformation of the outside space, we have kept the marquee for a longer term hire. The demand for outdoor dining and eventing has increased exponentially and the marquee has enabled us to confidentially offer weather proof ‘outdoor events’. This is now a permanent fixture with an additional full takeaway facility for visitors to the estate. Team Trafalgar are always on hand and have also reacted extremely quickly to the last minute nature of corporate event enquiries. Many thanks.

Jeannette Simpson
COO, Denbies Wine Estate LTD

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We used Trafalgar Structures at the start of lock down. We were very fortunate to be able to remain fully working however, as everyone did, we had to make some major adaptions on our site to accommodate the 2m distancing. I came across Trafalgar Structures and I found them to be extremely helpful, knowledgeable and helpful. We had constant changes to the brief but that didn’t matter to James and his team, they were very accommodating and continued to be very helpful and help fulfil the works we required as well as give a lot of suggestions to make this work. The team that erected/ dismantled the marquee were extremely professional and friendly and helpful throughout the 2 days. I would highly recommend Trafalgar Structures and I would certainly use them again. I cannot find fault in anything they did. Thank you all so much for your help and guidance

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Clipfine Limited

Trafalgar Structures came to the rescue when the school needed additional outdoor teaching and testing facilities during the Covid pandemic. The cost of hire was extremely competitive and more than reasonable, particularly when you consider their services are much in demand. From the MD to the installers on the ground they were easy to deal with – nothing was too much trouble. Even last minute changes, and their after sales service was just as good. Its not every day you hire a marquee, but if I have to in the future, Trafalgar will be my first port of call. A huge thank you to James and the team!

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Lady Eleanor Holles school